{"id":7131,"date":"2025-04-11T11:03:41","date_gmt":"2025-04-11T11:03:41","guid":{"rendered":"https:\/\/sapizon.com\/?p=7131"},"modified":"2025-04-11T11:03:41","modified_gmt":"2025-04-11T11:03:41","slug":"how-brands-are-turning-ar-filters-into-sales-funnels","status":"publish","type":"post","link":"https:\/\/sapizon.com\/how-brands-are-turning-ar-filters-into-sales-funnels\/","title":{"rendered":"How Brands Are Turning AR Filters into Sales Funnels"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Not long ago, AR filters were mostly about snapping goofy selfies or adding glittery effects to Instagram Stories. Fun? Absolutely. But here\u2019s the thing \u2014 those same filters have grown up. Today, brands are using them to <em>sell<\/em>. Like, really sell. From trying on makeup virtually to seeing how a new chair would look in your living room, AR filters are becoming one of the slickest tools in the digital sales toolbox.<\/p>\n<p>At <strong>Sapizon Technologies<\/strong>, we work with brands looking to turn these filters into full-on <strong>interactive sales funnels<\/strong>. So let\u2019s dive into how it works and why more and more brands are jumping on board.<\/p>\n<p><strong>It All Starts with Engagement<\/strong><\/p>\n<p>Let\u2019s start at the top: awareness. The first step of any good funnel is just getting people to notice you. AR filters are perfect for that. They\u2019re fun, they\u2019re easy to share, and they encourage people to play around with your brand in a way that doesn\u2019t feel like advertising.<\/p>\n<p>Take <strong>Sephora<\/strong>, for example. They launched AR filters where you could try on lipstick shades in real time \u2014 right through Instagram. Not only did users love playing with the filters, but they also started tagging their friends, sharing selfies, and (you guessed it) clicking through to shop.<\/p>\n<p>The best part? You\u2019re not just telling people about your product \u2014 you\u2019re letting them experience it.<\/p>\n<p><strong>From Playing Around to Actually Considering a Purchase<\/strong><\/p>\n<p>Once someone interacts with your filter, they\u2019ve moved past curiosity. Now they\u2019re thinking: <em>\u201cO<\/em>kay, this looks kinda good on me. Should I actually buy it?\u201d<\/p>\n<p>That\u2019s where virtual try-ons and interactive previews come in. Whether it\u2019s makeup, clothes, glasses, or even home decor, users can try before they buy \u2014 and that builds confidence.<\/p>\n<p><strong>Here\u2019s what\u2019s really cool:<\/strong><\/p>\n<ul>\n<li><strong>Glasses brands<\/strong> let you try on frames via <a href=\"https:\/\/sapizon.com\/vr-ar-solutions\/\"><strong>AR<\/strong><\/a> and see how they fit your face.<\/li>\n<li><strong>Furniture stores<\/strong> let you drop a 3D model of a couch into your actual living room.<\/li>\n<li><strong>Beauty brands<\/strong> help you find the perfect foundation shade just by scanning your face.<\/li>\n<\/ul>\n<p>Basically, AR filters help answer all those little questions people have before buying something online. And when you remove that uncertainty? Sales go up.<\/p>\n<p><strong>Click, Buy, Done \u2014 Without Leaving the App<\/strong><\/p>\n<p>Now comes the best part: turning that interest into action.<\/p>\n<p>Today\u2019s AR filters aren\u2019t just about playing dress-up. Many now come with <strong>built-in buttons and product tags<\/strong>. Try a product, tap the screen, and boom \u2014 you\u2019re on the checkout page. No searching, no app-switching. Just smooth, simple shopping.<\/p>\n<p>Let\u2019s say you\u2019re trying on a pair of Ray-Ban sunglasses through Instagram. If you like the way they look, you can tap \u201cShop Now\u201d right there and get them delivered to your doorstep. It\u2019s super convenient, and convenience = conversions.<\/p>\n<p><strong>And Yes, There\u2019s Data \u2014 Lots of It<\/strong><\/p>\n<p>Behind the scenes, these AR experiences also give brands a ton of helpful info. Like:<\/p>\n<ul>\n<li>Which products people interact with the most<\/li>\n<li>How long they use the filter<\/li>\n<li>What leads to a purchase<\/li>\n<\/ul>\n<p>This kind of data is gold when it comes to improving your marketing game. You can retarget people who tried but didn\u2019t buy, personalize future offers, and refine what\u2019s working (and what\u2019s not).<\/p>\n<p><strong>Bringing It All Together Across Channels<\/strong><\/p>\n<p>Smart brands are weaving AR filters into <em>everything<\/em> \u2014 not just Instagram or TikTok.<\/p>\n<p>You\u2019ll see them:<\/p>\n<ul>\n<li>On websites as virtual try-on tools<\/li>\n<li>In mobile shopping apps<\/li>\n<li>At in-store kiosks<\/li>\n<li>And yes, still in your favorite social media platforms<\/li>\n<\/ul>\n<p>This creates a super smooth experience for customers \u2014 no matter where they start or finish their shopping journey.<\/p>\n<p><strong>Wrapping It Up: AR Filters Are More Than Just a Cool Feature<\/strong><\/p>\n<p>Let\u2019s be real \u2014 AR filters used to be all about having fun with silly selfies and cute effects. But now? They\u2019ve seriously leveled up. Brands are using them to connect with<\/p>\n<p>customers, help them try things out, and even guide them straight to the checkout. It&#8217;s smart, seamless, and way more fun than scrolling through product pages.<\/p>\n<p>Whether it\u2019s a beauty brand letting you test lipstick shades or a furniture store showing you how that new coffee table looks in your living room \u2014 AR is making online shopping feel a whole lot more real.<\/p>\n<p>At <strong>Sapizon Technologies<\/strong>, we love helping brands create these kinds of interactive experiences. If you&#8217;re thinking, \u201cOkay, this AR thing sounds cool, but where do I even start?\u201d \u2014 you\u2019re in the right place.<\/p>\n<p><strong>Let\u2019s chat and build something amazing together.<\/strong> Whether it&#8217;s an AR filter that turns heads or a full-blown immersive shopping experience, we\u2019ve got you covered.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][tm_spacer size=&#8221;sm:30&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; content_placement=&#8221;middle&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#444444&#8243; el_id=&#8221;catspecealblog&#8221; lg_spacing=&#8221;padding_top:60;padding_bottom:60&#8243;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; el_id=&#8221;catspecealblog_inner&#8221; custom_css=&#8221;JTIzY2F0c3BlY2VhbGJsb2dfaW5uZXIlMEElN0IlMEElMjAlMjBtYXgtd2lkdGglM0ExMjAwcHglM0IlMEElMjAlMjBtYXJnaW4tbGVmdCUzQSUyMGF1dG8lM0IlMEFtYXJnaW4tcmlnaHQlM0ElMjBhdXRvJTNCJTBBJTdEJTBBLnJpZ2h0Y3RhJTIwJTdCJTBBJTA5cG9zaXRpb24lM0ElMjByZWxhdGl2ZSUzQiUwQSUwOXotaW5kZXglM0ElMjAxMDAwMCUzQiUwQSU3RA==&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][tm_heading style=&#8221;highlight-01&#8243; custom_google_font=&#8221;&#8221; sm_align=&#8221;center&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#ffffff&#8221; font_size=&#8221;sm:28;md:34;lg:40&#8243; line_height=&#8221;1.4&#8243;]Let\u2019s work together to make your business journey successful.[\/tm_heading][\/vc_column_inner][vc_column_inner el_class=&#8221;rightcta&#8221; width=&#8221;1\/3&#8243; el_id=&#8221;rightcta&#8221;][tm_button_group align=&#8221;right&#8221; sm_align=&#8221;center&#8221;][tm_button size=&#8221;lg&#8221; button=&#8221;url:https%3A%2F%2Fsapizon.com%2Fcontact-us%2F|title:Get%20a%20Quote&#8221; icon_align=&#8221;left&#8221; color=&#8221;custom&#8221; button_bg_color=&#8221;custom&#8221; font_color=&#8221;custom&#8221; custom_button_bg_color=&#8221;#ffb300&#8243; custom_font_color=&#8221;#ffffff&#8221;][\/tm_button_group][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Not long ago, AR filters were mostly about snapping goofy selfies or adding glittery effects to Instagram Stories. Fun? Absolutely. But here\u2019s the thing \u2014 those same filters have grown up. Today, brands are using them to sell. Like, really sell. From trying on makeup virtually to seeing how a new chair would look in your living room, AR filters are becoming one of the slickest tools in the digital sales toolbox. At Sapizon Technologies, we work with brands looking to turn these filters into full-on interactive sales funnels. So let\u2019s dive into how it works and why more and more brands are jumping on board. It All Starts with Engagement Let\u2019s start at the top: awareness. The first step of any good funnel is just getting people to notice you. AR filters are perfect for that. They\u2019re fun, they\u2019re easy to share, and they encourage people to play around with your brand in a way that doesn\u2019t feel like advertising. Take Sephora, for example. They launched AR filters where you could try on lipstick shades in real time \u2014 right through Instagram. Not only did users love playing with the filters, but they also started tagging their friends, sharing selfies, and (you guessed it) clicking through to shop. The best part? You\u2019re not just telling people about your product \u2014 you\u2019re letting them experience it. From Playing Around to Actually Considering a Purchase Once someone interacts with your filter, they\u2019ve moved past curiosity. Now they\u2019re thinking: \u201cOkay, this looks kinda good on me. Should I actually buy it?\u201d That\u2019s where virtual try-ons and interactive previews come in. Whether it\u2019s makeup, clothes, glasses, or even home decor, users can try before they buy \u2014 and that builds confidence. Here\u2019s what\u2019s really cool: Glasses brands let you try on frames via AR and see how they fit your face. Furniture stores let you drop a 3D model of a couch into your actual living room. Beauty brands help you find the perfect foundation shade just by scanning your face. Basically, AR filters help answer all those little questions people have before buying something online. And when you remove that uncertainty? Sales go up. Click, Buy, Done \u2014 Without Leaving the App Now comes the best part: turning that interest into action. Today\u2019s AR filters aren\u2019t just about playing dress-up. Many now come with built-in buttons and product tags. Try a product, tap the screen, and boom \u2014 you\u2019re on the checkout page. No searching, no app-switching. Just smooth, simple shopping. Let\u2019s say you\u2019re trying on a pair of Ray-Ban sunglasses through Instagram. If you like the way they look, you can tap \u201cShop Now\u201d right there and get them delivered to your doorstep. It\u2019s super convenient, and convenience = conversions. And Yes, There\u2019s Data \u2014 Lots of It Behind the scenes, these AR experiences also give brands a ton of helpful info. Like: Which products people interact with the most How long they use the filter What leads to a purchase This kind of data is gold when it comes to improving your marketing game. You can retarget people who tried but didn\u2019t buy, personalize future offers, and refine what\u2019s working (and what\u2019s not). Bringing It All Together Across Channels Smart brands are weaving AR filters into everything \u2014 not just Instagram or TikTok. You\u2019ll see them: On websites as virtual try-on tools In mobile shopping apps At in-store kiosks And yes, still in your favorite social media platforms This creates a super smooth experience for customers \u2014 no matter where they start or finish their shopping journey. Wrapping It Up: AR Filters Are More Than Just a Cool Feature Let\u2019s be real \u2014 AR filters used to be all about having fun with silly selfies and cute effects. But now? They\u2019ve seriously leveled up. Brands are using them to connect with customers, help them try things out, and even guide them straight to the checkout. It&#8217;s smart, seamless, and way more fun than scrolling through product pages. Whether it\u2019s a beauty brand letting you test lipstick shades or a furniture store showing you how that new coffee table looks in your living room \u2014 AR is making online shopping feel a whole lot more real. At Sapizon Technologies, we love helping brands create these kinds of interactive experiences. If you&#8217;re thinking, \u201cOkay, this AR thing sounds cool, but where do I even start?\u201d \u2014 you\u2019re in the right place. Let\u2019s chat and build something amazing together. Whether it&#8217;s an AR filter that turns heads or a full-blown immersive shopping experience, we\u2019ve got you covered. &nbsp; [\/vc_column_text][tm_spacer size=&#8221;sm:30&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; content_placement=&#8221;middle&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#444444&#8243; el_id=&#8221;catspecealblog&#8221; lg_spacing=&#8221;padding_top:60;padding_bottom:60&#8243;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; el_id=&#8221;catspecealblog_inner&#8221; custom_css=&#8221;JTIzY2F0c3BlY2VhbGJsb2dfaW5uZXIlMEElN0IlMEElMjAlMjBtYXgtd2lkdGglM0ExMjAwcHglM0IlMEElMjAlMjBtYXJnaW4tbGVmdCUzQSUyMGF1dG8lM0IlMEFtYXJnaW4tcmlnaHQlM0ElMjBhdXRvJTNCJTBBJTdEJTBBLnJpZ2h0Y3RhJTIwJTdCJTBBJTA5cG9zaXRpb24lM0ElMjByZWxhdGl2ZSUzQiUwQSUwOXotaW5kZXglM0ElMjAxMDAwMCUzQiUwQSU3RA==&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][tm_heading style=&#8221;highlight-01&#8243; custom_google_font=&#8221;&#8221; sm_align=&#8221;center&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#ffffff&#8221; font_size=&#8221;sm:28;md:34;lg:40&#8243; line_height=&#8221;1.4&#8243;]Let\u2019s work together to make your business journey successful.[\/tm_heading][\/vc_column_inner][vc_column_inner el_class=&#8221;rightcta&#8221; width=&#8221;1\/3&#8243; el_id=&#8221;rightcta&#8221;][tm_button_group align=&#8221;right&#8221; sm_align=&#8221;center&#8221;][tm_button size=&#8221;lg&#8221; button=&#8221;url:https%3A%2F%2Fsapizon.com%2Fcontact-us%2F|title:Get%20a%20Quote&#8221; icon_align=&#8221;left&#8221; color=&#8221;custom&#8221; button_bg_color=&#8221;custom&#8221; font_color=&#8221;custom&#8221; custom_button_bg_color=&#8221;#ffb300&#8243; custom_font_color=&#8221;#ffffff&#8221;][\/tm_button_group][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":7132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[466,465,467],"class_list":["post-7131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vr-and-ar","tag-complaint-management","tag-complaint-management-services","tag-complaint-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Brands Are Turning AR Filters into Sales Funnels<\/title>\n<meta name=\"description\" content=\"At Sapizon Technologies, we work with brands looking to turn AR filters into full-on interactive sales funnels.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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